Successful Telemarketing Leads

If you are purchasing telemarketing leads, see if you can get a copy of the script or the questions that the customer is asked. This will determine if there are any incentive-based methods used to generate their leads. This is by far the most common problem we hear about telemarketing leads. “The customer would say, well I am not interested in a mortgage; I just wanted the free offer” or “I told them I wasn’t interested in a mortgage, but they transferred me anyway”.

If a customer only completed an application to get a gift certificate or some “Free Offer.” Chances are they are not going to be too interested in home financing. Also, see if your own phone number can be added to their call list so you can test the program for yourself prior to taking any leads. Make sure you know exactly how they are acquiring their phone list and that it is scrubbed against the do-not-call registry. You might also want to get a little extra protection and insist that their agreement specifically states that they are compliant with the do-not-call registry.