So we have relied on lead companies for several years and now we are finding some of them are not providing the volume we need. For the smaller brokers out there this poses a dilemma. We find ourselves short of lead inventory. We have little to no marketing experience and know next to nothing about internet lead generation. So what is next? There are some ways we can begin to educate ourselves without spending wasted monies. Google and Overture for the smaller broker can be costly depending on the keywords mix we manage. http://www.superpages.com./on the other hand is an easy way to start familiarizing yourself with internet marketing and generating mortgage leads. The same holds true for the yellow pages on line. They are geographically targeted and tend to be less expensive than the bidding on Google and Overture. Start contacting some of your local websites and inquire about banner ad pricing. You may be surprised how relatively inexpensive it is. Local newspapers, TV and radio stations are great starting points.

Over the next few weeks I will be adding several methods that will assist you in starting up your own small internal mortgage lead generation program.