Ok we’re well into the summer and in about 6 weeks the kids are back from camp and ready for another year of school and the parents will settle back into their routines. What are we doing to prepare. It is really difficult tying folks down over the summer. It seems there is always something distracting us. One company I spoke to sends out cards with vacation themes to its prospects simply stating, " I hope you are enjoying your summer and look forward to reviewing your information you sent us. I will give you a call the week of (-----) so we can start working on a financial solution that best meets your needs.
Another company has had success with a vacation photo contest. Potential customer are asked to e-mail their funniest vacation photo and winners are announced on the company website.
The point I am making is that the summer should not be a time to find excuses. One loan officer as she stated, "Hey if my phone is not ringing and nobody is returning my calls, I will go to them". She is sponsoring a table at her pools swim meets. What a ridiculous idea right? Wrong, the table costs $125.00 for each meet 4 weeks into it and she had three deals and the real kicker is that she went through 1000 business cards
1 comment:
We actually do something similiar. There is a huge park in our area where basically the whole town goes to on the weekend, boats swimming a restaurant etc. We sponsor the paper place settings in the restaurant and also advertise on saturday nights when they have their concerts. It has generated some really good leads for us. the best part is that 4 of our loan officers are there to answer quetions and take applications right on site and then follow up in a few days
Thanks for the blog lots of great info for our staff
Isabel Calgary
Calgary Funding Group
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