Home123leads effective January 1st will be offering exclusive mortgage leads. These leads will be sold on a limited basis based on our website traffic but they will ONLY be sold to one entity. We have been looking at to best serve the needs of our brokers and from the feedback we have received our lenders/brokers would rather pay more for an exclusive lead than compete with 4 other companies for the same lead. For our current clients you can certainly keep the same pricing structure you have and NOT change over to exclusive. This is simply an option we are extending based on the feedback we have received. Call 1-877-564-2726 if you are interested in learning how you can be sure they are exclusive and how you can test for yourself.

As rates increase the pool of refinance inquiries will dry up forcing many of the lead companies to increase their sales rate. What are you doing in 2011 to ensure a steady stream of leads?