Well, things certainly have changed for us who are survivors in the mortgage industry. We had some real peaks in refinancing levels throughout this year thanks to the rates. There were lots of exciting things happening here for us at Home123 as well. As you may know we re-launched the multimillion dollar brand; HOME123.com in early 2010. Just this past week we launched our new lead division home123leads.com. We now have 8 verticals for our consumers and in addition will be launching a platform for REALTORS® called MobileListingTag. As well as a consumer smartphone application HomeCompare.

For those of you who are currently clients at home123leads.com or who knew me when I ran LowerMyPayment you know the quality of the mortgage leads you received. Reputation as you know is 100% everything in this business. We will never be nor do we want to be the huge lead company; however, we are able to customize our lead programs to your specific needs. We listen and we take the time to understand your platform. And unlike many of the surviving lead companies out there we share with you how we generate our leads and provide the secret sauce so you can apply it in your branch operations. Give us a try the next time your lead volume needs a little boost. I invite you to visit home123leads.com or give me a call at 1-877-564-2726. Be sure to visit as I will be posting ways in which you can generate your own leads and reduce your overall marketing budget for your operation.